Customer Research

This research describes the demand side in the firm's industry (external) environment and tries to find the answer to,

What do your customers want?

The approach is first to identify who the customers are, identify their needs, and establish the basis on which they select the offerings of one supplier in preference to those of another.

  • Identifying and analysing the different actors in the market
  • Identifying potential customers
  • Information about the potential customers, address lists and contact persons
  • Describing the Buyer Behaviour  (consumer/industrial/governmental market)
  • Cold calling potential customers and identifying interest in your product
  • Direct Mail with product leaflet
  • Follow up and gathering feed-back
  • Opportunities for competitive advantage - the key success factors.

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